ABOUT US

BluBelle was founded by proud moms of little ones, who happen to be sisters too!  At the heart of BluBelle is the desire to find and create special and unique clothing and accessories for babies and toddlers.  We identified a gap for baby and toddler clothes that are a bit different; that something special that you can’t find at your normal chain store.  The aim of our range of clothing and products is to be stylish, fun, pretty, cool whilst remaining affordable.

Not many people can understand why you would even consider leaving your normal 8-5 job in finance and try to create kids clothing, but for me, the passion couldn’t be explained or contained.  I just had to do it!  So, when the opportunity presented itself early 2016 to start the business I have dreamt of for so long, I contacted my sister, who lives in Australia, and I suggested we start our own brand.  As a photographer with a passion for fashion design, her involvement would be of immense value.  And as crazy as the idea sounded, she loved it!

BluBelle was born…

Our passion lies is in creating our own clothing. So while we were dreaming up all our designs I found a very talented pattern maker in Johannesburg and eventually convinced her to produce the clothing for us as well.  She now employs 3 tailors who all work on BluBelle exclusively!  To us, our South African clothing range has definitely been our biggest accomplishment as it is not an easy task to source and manufacture in SA.

Even though our clothing range is our main passion and pride, BluBelle is equally well known for our jelly shoes.  This range came about whilst I was looking for inspiration online and stumbled upon the most adorable jelly shoes for little girls and thought: “My girl just has to have these!”.  And so; she did..… As well as hundreds of other very happy little girls across the country!

About Us

Blu Belle was founded by proud moms of little ones, who happen to be sisters too!  At the heart of Blu Belle is the desire to find and create special and unique clothing and accessories for babies and toddlers.  We identified a gap for baby and toddler clothes that are a bit different; that something special that you can’t find at your normal chain store.  The aim of our range of clothing and products is to be stylish, fun, pretty, cool whilst remaining affordable.

Not many people can understand why you would even consider leaving your normal 8-5 job in finance and try to create kids clothing, but for me, the passion couldn’t be explained or contained.  I just had to do it!  So, when the opportunity presented itself early 2016 to start the business I have dreamt of for so long, I contacted my sister, who lives in Australia, and I suggested we start our own brand.  As a photographer with a passion for fashion design, her involvement would be of immense value.  And as crazy as the idea sounded, she loved it!

Blu Belle was born…

Our passion lies is in creating our own clothing, so while we were dreaming up all our designs I found a very talented pattern maker in Johannesburg and eventually convinced her to produce the clothing for us as well.  She now employs 3 tailors who all work on Blu Belle exclusively!  To us, our South African clothing range has definitely been our biggest accomplishment as it is not an easy task to source and manufacture in SA.

Even though our clothing range is our main passion and pride, Blu Belle is equally well known for our jelly shoes.  This range came about whilst I was looking for inspiration online and stumbled upon the most adorable jelly shoes for little girls and thought: “My girl just has to have these!”.  And so; she did..… As well as hundreds of other very happy little girls across the country!